The Importance of Flexibility

I was watching a video by Michael Hyatt earlier today where he talked about how much “The Dream” had changed from when he was growing up to now. Back then, the idea was that you would work hard in school to get a job, then you would get hired by a company and stick with them for 50 years until you retired, rising through the ranks along the way. This is the way people thought it was supposed to work. But how many people in America actually get to stick with a single company for 10 years, much less 50 years now? The world has changed so much and it seems that one attribute has become much more important for individual success in the business world:

Road to Nowhere Fast

Your ability to be flexible and learn.

It immediately hit me how applicable this is to a person’s Direct Sales business. 

Flexibility is Crucial to the Success of Your Direct Sales Business!

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Are Direct Sales Companies Just Pyramid Schemes?


Let’s debunk the “Pyramid Scheme” Misconception

Consultants, how many times have you heard it? “That’s another one of those pyramid schemes, right?” “That’s just a pyramid scheme!” When you’re excited about your new direct sales business, this kind of talk takes the wind right out of your sails. Husbands: if your wife has recently started in direct sales, you should spend a little time educating yourself about this before you say something hurtful or harmful. You might have said something like this already. It’s time to exorcise those thoughts through the process of education.

Pyramid Schemes

What is a pyramid scheme? Here’s an interesting article discussing them, but basically they are an investment “scheme” where you make your money by recruiting people to “invest” money which is paid to their recruiter. They, in turn, do the same, and that’s how they “get their money back.” The more people they “recruit” the more money they make.  It can’t go on forever. There is no business model to this. It’s just an organized scheme and the earlier you are in the process, the more likely you are to earn something. They’re illegal in most countries, including the United States. They’re kind of similar to a Ponzi scheme which has made the news recently.

So, what makes a direct sales business different from a pyramid scheme? You “get paid to recruit,” right? You earn more money the more people you have “on your team,” right? It’s surely just a big scam! So what’s the difference?


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Getting to Know Your Direct Sales Styles


What’s the first thing you’ll probably hear when you mention your direct sales company to someone else? There’s a good chance it’s going to be something along the lines of: “Oh, that’s one of those ‘pyramid schemes,’ right?”

Hopefully we’ll be able to clear this misconception up a little in this post.

There are two major “types” of direct sales companies, and they have somewhat different “models” of their business, both still very much based on relationships:

1. Party Plan Companies

2. Multi-Level Marketing Companies

So, what’s the difference & why does it matter?

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Getting His Feet Wet Part 2


This is another installment in my Direct Sales Husband Series aimed at both the ladies of the direct sales industry and their husbands.

Getting Your Husband Involved – Getting His Feet Wet (Part 2)

Check out Getting His Feet Wet Part 1 if you haven’t read that yet, then come back here.

There are lots of ways to get your guy involved and start making “the turn” to a situation where he is supportive of you and your business. There are 4 main ways to step into this:

1. Talk to him about your business

2. Ask him for specific help in an area of your business.

3. Get him in front of your team

4. Get him networking with other direct sales husbands

Networking at Conference

Making friends & networking with “the guys” at National Conference. It’s a great way to get your guy to buy involved!

In Part 1 we covered numbers 1 & 2, now let’s look into parts 3 & 4…

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Getting His Feet Wet Part 1


This is another installment in my Direct Sales Husband Series aimed at both the ladies of the direct sales industry and their husbands.

Getting Involved – Getting His Feet Wet (Part 1)

The sad fact is that so many men do not support their wife in their direct sales business. There are tons of misconceptions about the business and I’ve touched on this in Part 1 and Part 2 (& Part 3) of this series. But because of all of this, we need to talk a little bit about getting your husband involved in a positive way.

There are lots of ways to get your guy involved and start making “the turn” to a situation where he is supportive of you and your business. There are 4 main ways to step into this:

1. Talk to him about your business

2. Ask him for specific help in an area of your business.

3. Get him in front of your team

4. Get him networking with other direct sales husbands


Let’s dive a little deeper into each of these points.

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The Direct Sales Husband Handbook – Supporting Your Wife

See Part 2 for ideas on getting Buy-In from your husband for your business.


General Support

The first two parts of this series were directed more for the ladies who have the direct sales business. Of course I hope any guys reading this will go back and read those posts, and the ladies should read these upcoming posts as well. But at this point, I’m going to start getting a little more directed at the guys them

Over time, I’ll be covering many specific ideas on exactly what you can do to help your wife and her business, but today let’s talk in generalities. Honestly, these are probably the most important things you can do that will not only help her business, but will also likely help your relationship. Let’s face it, guys, is there really a time where we don’t need a little (or a lot) of help in that area? For many guys, these are the hardest things to do. But for those guys, you need to understand that these are things your wife needs from you. They will help free her to feel comfortable with doing what she needs to do to make the business successful and stick with it.

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Getting Him to Buy-In to Your Business



 See Part One for a general overview of what’s going on here.


One thing I’ve noticed in my time working with Holley with her Thirty-One business (and now with Rodan + Fields) is that the average direct sales girl does not have a lot of support from her man for her business. This always surprises me, but I see it time and time again.

Things I hear & see on a regular basis:

  • Guys will belittle the business or business model.
  • They don’t want to help
  • They will be passive when it comes to the business. Maybe even passive-aggressive.
  • Often they’ll use negative words when the topic comes up.
  • They will generally avoid helping in any way, putting pressure on the consultant to do it all on her own.

Now, maybe I shouldn’t be overly surprised about this, but I am. I am surprised because there are so many reasons guys should buy-in to his wife (or future wife) getting involved in direct sales.

Keep reading for the Top 10 reasons to support your wife’s direct sales business:

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The Direct Sales Husband’s Handbook… Rebooted


About 2 and a half years ago, I decided I need to write a book. Now, this is not the first time I’ve considered writing a book, but maybe this was the first time I had a concept for a book that might actually be more helpful than humorous. The topic, you ask? How to be a great Direct Sales Husband.

Then, about a year & a half ago, I decided to get started writing, but to do it by writing a series of blog posts on my “home” blog Now, after 18 months of blogging about the topic, I’ve decided to bring those posts to a new home – As I bring those posts over (including this one), I intend to redo them. Some need complete rewrites, others should be broken into multiple posts and expanded.

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Direct Sales Tips – A New Beginning

Welcome to Direct Sales!

This will be the first official post to this blog, but many more are coming soon.

What’s this blog about?

For years, I’ve been doing a series of blog posts on my blog at called the Direct Sales Husband’s Handbook. As a husband of a Direct Sales entrepreneur (Holley Cox), I’ve been focused on how we husbands can help and affect our wife’s business. This is an area that generally goes under the radar and quite honestly, I’ve seen first hand a lot of guys with negative attitudes about their wife’s business, even when it’s a very successful one. I definitely plan to continue writing on this topic and will be bringing all of those older posts, along with all future posts, here. I would like to open this up to other guys who are writing from a helpful point of view as well.

In addition to the guy-focused posts, however, I think it’s time to broaden the scope a little bit. It’s my goal to have this site dedicated to advice for all direct sales consultants, regardless of company and applicable to every stage of your direct sales business. Other such sites seem to be in one of 3 categories:

1. Training personalities – these are great, but are generally aimed at having you sign up for training calls, purchase materials and buy into their “system.” Honestly, there is nothing bad or wrong about it, but it does tend to be limited and fairly narrowly focused.

2. Team pages - if you’re a direct sales consultant on a huge team, you probably have access to a team website with some information on it. Some are great, some not so much. But if you’re not on such a team, or if you’re in a new direct sales company, chances are you have precisely NOTHING.

3. Corporate sites – whatever direct sales company you’ve joined will have training and information on it. But even well established & successful companies seem to lag in their training and tips. Or they may not have the tip you need right at the moment.

This website aims to be different in the following ways:

1. I want posts from a lot of different people affiliated with every direct sales company we can find. We can all learn from others’ experience regardless of the specific company.

2. The posts will be created BY consultants FOR consultants. It’s always best to learn from someone who is out there doing it themselves. What is working right now? You don’t have to manage your own website to contribute to the world of consultants out there. This site is for everybody.

3. Husband involvement is very much encouraged! There’s always been the old saying “behind every good guy is a great woman.” Well, let’s face it, the same could and SHOULD be said of the guys. And we’ve all seen consultants made and broken by the amount of support they have from their husband.

Here’s My Call-Out!

Please contact me.

Get involved.

Think of something you’d like to post. It doesn’t have to be long. Get the word out to everyone you know who is a direct sales entrepreneur. For this to work, I’d like to have a few posts a week, and that’s something that for which I’ll definitely need your help. You will get attribution for your work and recognized for it! If you’ve ever thought about writing about a direct sales tip or topic, this is your chance!

Contact me at or in the comments section of this (or any) post.

In the meantime, I’ll be moving my old posts over here. There will probably be some tweaking to the older posts. And new ones will definitely be added.  Check out my personal blog at so you can see my Direct Sales Husband’s Handbook posts until they’re all over here.

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